Hosting Considerations for An E-Commerce Business - Performance

Of course if an e-commerce site has recurring down time or reliability issues, the consumer may be put off using that site due to the expected hassle it may cause them if, for example, they are half way through a purchase when things go wrong. In addition reliability, stability and a lack of error messages can, for many users, be a good indicator of a site's authority, its trustworthiness even, and those are important factors for a consumer when they are parting with their hard-earned money. What's more any amount of downtime can be money down the drain, lost sales not to mention lost advertising and exposure.

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