Friday, September 7, 2012

FIRST BOX OFFICE: ?The Words? $6.5M, ?Cold Light Of Day? $3.5M Awful Weekend Except For Indiana Jones IMAX Release

post thumbnail FRIDAY 4:45 PM: This is traditionally such a terrible�box office weekend that Hollywood�schedules only low-profile movies. The�fall movie season started with a whimper. Among wider release newcomers, CBS Films’ Sundance pickup The Words(2,801 theaters) is looking to open with�$1.8M-$2.5M today and maybe a $6.0M-$6.5M�weekend.�That’s in line with the studio’s very modest�expectations and tracking for this low-budget�drama masquerading as an art house pic.�Meanwhile Hollywood has to start asking itself whether Bradley Cooper�really is a draw for female moviegoers.�Summit Entertainment’s Bruce Willis-Henry Cavill thriller�Cold Light Of Day (1,511 theaters) is looking to debut with�$700K to $1M today and�$3M to $3.5M this weekend. Nobody expected any more than that, and I don’t recall seeing a single ad for what’s yet another Cavill bomb leading up to Man Of Steel. At this moment what’s most interesting is the 267-venue IMAX exclusive run of Paramount’s Raiders Of The Lost Ark is the #2 matinee film. Kinda amazing since�it’s just part of the promotional push for the September 18th Blu-ray release of Steven Spielberg’s and George Lucas’ Indiana Jones: The Complete Collection. Ah, the rich get richer. But I’m surprised that the sheer�idiocy of�The Kingdom Of The Crystal Skull didn’t sour filmgoers on the entire�Indiana Jones franchise.

auto body shop scottsdale

No comments:

Post a Comment