Tuesday, June 19, 2012

Revealed: The must-have Korean travel item

by Frances Cha

I?ll be frank. The first time I saw soju in juice boxes when I was a teenager, I remember wishing I actually liked the taste of it (obviously my perspectives were rather different then) so that I could smuggle them into my boarding school.

I knew they would never get caught by my dorm teachers ?- the cartons just looked too cute to be alcohol containers.

Apparently, increasing numbers of Korean travelers are having the same idea.

The uncomfortable truth

The Chosun Ilbo, Korea?s largest newspaper, ran an article today titled ?Soju packs--the uncomfortable truth," (link in Korean).  

According to the daily, the cute little soju boxes, called ?pack soju,? are taking off as "must-have travel items" for Koreans going abroad. 

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