A new tablet study by the Online Publishers Association reveals that tablet adoption continues to skyrocket, now up to 31% of respondents -- and a surprising 74% use the device daily. The study (.pdf), conducted with Magid, drills down on usage patterns and other handy facts. It's a great nuts-and-bolts study to have, and we've highlighted TV-oriented data points below:
Tuesday, June 19, 2012
Tablet adoption explodes, study reveals key usage patterns
A new tablet study by the Online Publishers Association reveals that tablet adoption continues to skyrocket, now up to 31% of respondents -- and a surprising 74% use the device daily. The study (.pdf), conducted with Magid, drills down on usage patterns and other handy facts. It's a great nuts-and-bolts study to have, and we've highlighted TV-oriented data points below:
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