Friday, August 31, 2012

Europe's most valuable monuments

by Raemin Zhang

The Eiffel Tower: the most visited paid-for tourist attraction in the world.

If you thought people traveled to Paris for the romance and the caf� culture, you may need to think again.

A new study has found that the Eiffel Tower is Europe's most valuable monument, worth US$544 billion to the French economy, nearly a fifth of the country's gross domestic product.

That's substantially more than Rome?s Colosseum (US$114 billion) in second place, and more than the other six European monuments included in the study combined. They included the Sagrada Familia Cathedral in Barcelona and the Tower of London.

The study, conducted by Italy?s Monza and Brianza Chamber of Commerce, found the monetary value of monuments according to their ?image, branding and aesthetic qualities,? combining the results of 10 other studies and statistical analyses.

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